How can Professional Services use Geo-Fencing?

Beauty Salons, Barbers, Massage, Day Care, Tattoo Shops, Laser Removal, Repair Shops & Janitorial Cleaning Services. 

• A beauty/barber shop may not see any value in advertising to the hero market…always remember that our heroes, especially our Veterans (male and female) are more likely to visit a shop that supports their service. That is a sales point that works across all the service industries, but especially the beauty industry, because most people want to build a working relationship with the person who cares for their hair. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups. Always ask if they have any discounts or promotions for our Heroes!
• The largest households and older householders are the best customers of personal care services such as haircuts, massages, manicures, and facials. Householders aged 35 to 64 spend 8 to 14 percent more than average on this item (Most of our heroes are in this age range!). We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• A big market for many beauty salons is hair styling for large wedding parties or other receptions. Many people have their parties and receptions at a local VFW or American Legion hall. With Geo-Fencing their advertisement will can be seen at the local posts and there is a good chance potential clients will see the ad while planning their soiree. So even non-Veterans will have a chance to see the ad at the post. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• Massage therapy is a huge market in the United States. It is estimated that in 2017, massage therapy was a $16 billion industry in the Unites States, this if far more than the industry projection of $11 billion. There are roughly 355,000 practicing massage therapists and 30,000 massage school students in the United States alone. Surveys indicate that around 60 million Americans have had a professional massage at least once. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• The majority of people who visit a massage therapist say they do it for health and wellness reasons. More than half of massage customers note that they get massages to help manage pain. Others receive massage for injury rehabilitation, soreness after workouts, or just for overall wellness. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• Doctors will often suggest massage therapy for pain reduction in the weeks after a non-invasive surgery involving bones, ligaments, or muscles. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• Many of our heroes have aching bodies from the years of service they did for our country. A lot of them use massage therapists, and even though the VA doesn’t pay for massage therapy, many doctors will suggest it as a solution to their pain issues. If the massage therapist offers a discount for our heroes, that will go a long way in telling the hero community that they support them, and they are more likely to use their services. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.

• Obtaining affordable, quality child day care, especially for children under age 5, is a major concern for many parents, including our heroes. This is especially true in recent years with the rise in families with two working parents. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• Many day cares do not advertise because customers generally live or work within a 5-mile range of the center for convenience. Advertising city-wide (unless there is more than one location) doesn’t make much business sense to them. Use the idea of a close by club or Military Base as a sales point to help them recognize just how close the advertising will take place. Knowing the area and how far the club or Military Base is away from the day care can go a long way in making the connection. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• Daycare workers whom run a child care center from their home rely on word-of-mouth advertising to stay in business. Our heroes are the demographic most likely to tell others about businesses that help them out. That is a key point to bring up with these self-employed child care workers. Our hard-working heroes need a reliable and trustworthy place to leave their children while they work to maintain our safety. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.

• Tattoos are a big statement in the military and among First Responders. Use this to help make the connection between the tattoo shop and our heroes. Many shops will offer discounts to military and Veterans. Tell the shop we can create a custom advertisement promoting their support that also shows off some of their body art work. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• People have been decorating their bodies for thousands of years, and one artistic body treatment that continues to be popular throughout the world is tattoos. Tattoos are a way for people to turn their body into a piece of art, memorialize a person or event, or a bad decision after a night of drinking. No matter what the reasoning behind tattoos, they remain extremely popular. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
• Most tattoo shops also offer body piercings, which is another popular body art trend among younger people. Many areas of the human body can be pierced or modified in some way. Most states require body piercers to be certified and/or licensed and trained in sanitary procedures. Body modifiers who offer services other than simple piercings will often require special licensing and training, particularly if the procedure is surgical in any way. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.

• Most people correlate laser hair removal with women, but around 21% of hair removal clients were men in 2017. This percentage is expected to increase to 40% over the next decade (as of 2018). Moreover, the age segment of the population using these services is broadening. In 2012 the average age range was 23 to 35. This range has increased to 55 and is likely to go a bit further. What this means to you is that no demographic is exempt from this service. You can relay to a potential advertiser that many of our heroes fit into this segment and would prefer to visit a business that supports their efforts. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.

• Repair shops: When selling to these types of customers, ensure that you create a connection between them, what they do and our heroes, For example: “John, if Bob, a World War II Veteran cracks the casing on his grandfather’s watch, we want to make sure he is being taken care of by someone reliable and trustworthy, so when the time comes he can pass the watch down to his son.” We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.

• Janitorial services tend to focus on large business buildings, while house cleaners, obviously, focus on residential. However, both segments will tend to create contracts with clients. House cleaning services tend to do a lot of work with older people who are unable to clean their own homes. This is your way to make a connection. Many of our Veterans at the clubs are older and have difficulty maintaining the cleanliness of their homes. Placing an ad with Geo-Fencing lets their local Veterans and Heroes know that they support the community with our targeting groups, especially if they are willing to offer hero discounts.

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